Website Privacy and Cookies Policy

DisplayBG recognises the importance of honest and responsible use of your personal information. This Privacy and Cookies Policy ( “Policy”) explains how the Company collects, uses and discloses personal information about you both in our day-to-day dealings with us and when you visit a DisplayBG web site.

What type of information does the Company collect on its customers and suppliers and why?

We collect information that is required to contact you as a customer or supplier of DisplayBG in order to discuss and/or fulfil our contractual obligations to you.

What type of personal information does the Company collect?

The following are the categories of personal information that we collect from you:

  • your full name and title;
  • your work contact details, such as address, telephone numbers and e-mail address;
  • the reason for your contact, which may be a request or enquiry on your own behalf, a request or enquiry on behalf of someone else, a customer service need, providing a comment, or details in relation to a possible or existing order or service contract;
  • (estimated) seniority, buying motivation and influence on buying decisions of key contact persons
  • if you create an online account – your username, password, e-mail address and your full name, address and telephone numbers;
  • your contact and marketing preferences (subject to receiving your express where required by applicable law); and
  • information necessary for legal compliance.

This information will be collected primarily from you as information voluntarily provided to us, but we may also collect it where lawful to do so from (and combine it with information from) public sources, third party service providers, individuals whom you have indicated have agreed for you to provide their personal information, government, tax or law enforcement agencies, and other third parties. We may also collect personal information about you from your use of services provided by affiliates of the Company.

How does the Company use information about you?

The Company may use information about you for purposes described in this Policy or disclosed to you on the Site or with our services. For example, we may use information about you for the following purposes:

  • to respond and/or deal with your request or enquiry;
  • for internal record-keeping;
  • to contact you (directly, either by the Company or any of its affiliates, or through a partner or agent) by e-mail or phone for the above reasons;
  • subject to your consent where required under applicable laws, to carry out direct marketing and/or e-mail marketing that you have requested;
  • where necessary as part of any restructuring of the Company;
  • to perform any contract DisplayBG has with you; and
  • for compliance with legal, regulatory and other governance obligations.

Some of the personal information that the Company maintains will be kept in paper files, while other personal information will be included in computerised files and electronic databases as set out in more detail below.

In most cases, the information the Company processes about you is required to deal with your request, required by law, required in order to fulfil a contractual obligation or is necessary for the exercise of the Company’s legitimate business interests and needs, in which case, special care is taken to safeguard your rights and to ensure any such use is proportionate.

What is the legal basis for the use of personal data?

The legal basis on which we rely to process your personal information include:

  • On some occasions, we process your data with your consent (for example, when you agree that we may place cookies or process information that you input into our Site e.g forms, surveys).
  • On other occasions, we process your data when we need to do this to fulfil a contract with you (for example, for billing purposes) or where we are required to do this by law (for example, to comply with governmental record-keeping obligations).
  • We also process your data when it is in our legitimate interests to do so and when these interests are not overridden by your data protection rights (including, for example, when we share data with our affiliates).

Does the Company share personal information with third parties?

Your personal information will be made available for the purposes mentioned above (or as otherwise notified to you from time to time), on a ‘need-to-know’ basis and only to management, sales/customer service teams, legal, logistics, audit, compliance, information technology and other corporate staff who properly need to know these details for their functions within DisplayBG. Certain individuals who will see your personal information may not be based at the Company or in your country (please see below).

We may share personal information within DisplayBG as needed for reasonable management, analysis, planning and decision making.

Your personal information may also be made available to third parties providing relevant services under contract to DisplayBG (see below for further details), such as auditors and compliance managers, providers or call centres and IT hosting and IT maintenance providers. These third parties may use information about you to perform their functions on our behalf. The Company has put in place various security and data privacy measures, including with such third parties, in order to protect personal information and shall seek to comply with applicable legal requirements.

We may disclose specific information upon lawful request by government authorities, law enforcement and regulatory authorities, where required or permitted by law, and for tax or other purposes. Personal information may also be released to third parties in response to legal process, and when required to comply with laws, or to enforce our agreements, corporate policies, and terms of use, or to protect the rights, property or safety of DisplayBG, our employees, agents, customers, and others, as well as to parties to whom you authorise the Company to release your personal information.

We will not sell your personal information to any third party other than as part of any restructuring of DisplayBG or sale of any business or assets of DisplayBG.


Some transfers of personal information have been explained above. Individuals within the European Economic Area (“EEA”) should be aware that recipients of their personal information, within DisplayBG or third parties (as set out in this notice), may not be located within the EEA but instead located in countries which do not have equivalent protection for personal information to that within the EEA. Steps will be taken to protect your personal information in that instance consistent with applicable law. For example data is adequately protected by EU Commission approved standard contractual clauses, an appropriate Privacy Shield certification or a vendor’s Processor Binding Corporate Rules.  A copy of the relevant mechanism can be provided for your review on request to [email protected]


The Company may wish to provide you with information about new products, services, promotions and offers, which may be of interest to you and may invite you to take part in market research or request feedback DisplayBG’s products and services. This communication may occur by e-mail, telephone, post or SMS. We will obtain your consent and advise you of how to opt-out of receiving such communications where we are required to do so in accordance with applicable law.

The Site and cookies

Below we set out how the Company collects, uses and discloses personal information about you both when you visit the Site.  The information you provide to us through the Site will initially be collected by the Company, but may then be shared with affiliates of DisplayBG. It is important to us that you feel comfortable in visiting the Site.


We may collect website use information. Our collection of this information may involve the use of cookies and Web beacons. Please see the “Use of cookies” section below for more information.

We may collect personal information on the Site for the following purposes:

  • to improve our products and services and to ensure that content from the Site is presented in the most effective manner for you and for your computer (or other electronic Internet-enabled device); and
  • to administer the Site.

If you use the Site’s search feature, queries and results are logged anonymously without any user-specific details being collected. The Company or one of its affiliates may also convert personal information into anonymous data and use it (normally on an aggregated statistical basis) for research and analysis to improve the performance of the Site or the services provided by DisplayBG.

If you want to contact us or to use certain features that we provide on the Site, you will need to provide us with some additional personal information so that we can liaise with you and deal with your request or query. If you choose to provide us with your personal information, we will collect that information for our own use and for the purposes described in this Policy.

Please note that some personal information is only collected via the Site if you choose to provide such information to us (such as your full name and title), while some of this information is collected automatically (such as standard internet and website log information). The following are the categories of personal information that we collect from you via the Site:

  • standard internet and website log information and details of patterns about how website visitors behave on the Site. The information we may collect includes information about your Internet service provider, your operating system, browser type, domain name, the Internet protocol (IP) address of your computer (or other electronic Internet-enabled device), your access times, the website that referred you to us, the Web pages you request and the date and time of those requests.
  • where you “like” us or make posts on our pages on social networking website.
  • information necessary for legal compliance;

Where you choose to provide it, we will also collect the following information via the Site:

  • your full name and title;
  • your work contact details, such as address, telephone numbers and e-mail address;
  • the reason for your contact, which may be a request or enquiry on your own behalf, a request or enquiry on behalf of someone else, a customer service need, providing a comment, or details in relation to a possible or existing order or service contract;
  • if you create an online account – your username, password, e-mail address and your full name, address and telephone numbers;
  • financial account information (where relevant and required), such as credit card number and other payment information; and
  • your contact and marketing preferences.

While we take these reasonable efforts to safeguard your personal information, we cannot guarantee the security of any personal information you disclose online. You accept the inherent security implications of dealing online and will not hold us responsible for any breach of security unless such breach has been caused by the specific negligence of DisplayBG or their agents.


We use cookies for certain areas of the Site. Cookies are small data files stored on your hard drive by a website. Cookies help us improve the Site and your experience. We use cookies to see which areas and features are popular and to count visits to our websites, to recognise you as a returning visitor and to tailor your experience of the Site according to your preferences. Overall, cookies help us provide you with better website, by enabling us to monitor which pages you find useful and which you do not. We may also use cookies for targeting or advertising purposes. We may use Web beacons on the Site or in our e-mails. Web beacons are electronic images that may be used to deliver cookies, count visits, understand usage of DisplayBG website and to tell if an e-mail has been opened and acted upon.

The cookies used on our Site are categorised in accordance with the International Chamber of Commerce United Kingdom Cookie Guide as follows:

  • Cookies which are “strictly necessary” for functionality of the Site’s platforms. These cookies are essential in order to enable users to move around the Site and use its features.
  • Performance” cookies which collect information about how users navigate the Site, for example, which pages users access most frequently. They identify how users interact with the Site, any errors that occur, which pages are not used often, which pages take a long time to load, which pages users tend to visit and in what order. These cookies do not collect any information which could identify you and are only used to help us improve how our Site works and understand what interests the Site’s users.
  • Functionality” cookies which allow the Site to remember choices you make and your preferences as a logged in user (for example, based on your user name).
  • Targeting or advertising” cookies used to deliver advertising material relevant to an identified machine or other device (not a named or otherwise identifiable person) which are tailored to interests associated with the website activity tied to that machine or device. For example, if a cookie on a third party website recognises that a particular product was purchased from a particular device, that cookie may “talk to” marketing cookies on the Site to ensure advertisements about similar products displayed on the Site are accessed from that device. These cookies are also used to limit the number of times a user sees an advertisement as well as to help measure the effectiveness of an advertising campaign. They may also remember that the Site has been visited from a device and share that information with marketing organisations. The marketing cookies on the Site are operated by third parties with our permission. Marketing cookies are used to monitor from which advertising source a user was directed towards the Site so that we know whether it is worth us investing in that particular advertising source.


Scroll to Top